This campaign seeks to explore the emotional dialogue between people and spaces, within the context of Stellenbosch University. My understanding of space, the importance of architecture and the psychological impact thereof is best articulated by Alain de Botton in his book, The Architecture of Happiness. de Botton discussed the human surroundings and how human needs and desires can be manifested in architecture. He suggests that the “Belief in the significance of architecture is premised on the notion that we are, for better or for worse, different people in different places — and on the conviction that it is architecture’s task to render vivid to us who we might ideally be”. It is in the musings of de Botton that the concept of ontological design becomes apparent, which serves to influence my body of work. Ontological design is a circular process that intends to facilitate how we design our way of being, and in turn, how our way of being designs us. I believe that through architecture and spatial design, humans have the ability to render vivid certain societal ideals in the hopes of imparting them on to those who interact with these spaces. Therefore, throughout my campaign I sought to invite students to add meaning to and forge the identity for the brand, as a means to highlight their unique voices and individual experiences within spaces at Stellenbosch University.