Bex is a practice-based design research campaign that explores how Tharp and Tharp's Discursive Design theory can effectively destigmatise Type 1 Diabetes with specific relation to females. The current stigma surrounding Type 1 Diabetes is a lot more extensive than many people might be aware of and often occurs due to a lack of knowledge of Type 1 Diabetes. This stigma results in negative interactions that a Type 1 Diabetic female may often experience with non-Diabetic individuals. These stigmas include non-Diabetic individuals thinking that Diabetes is a “fat people’s disease”, that you can only get it from eating too much sugar or that Type 1 Diabetic individuals are using drugs in public (when injecting insulin). Other interactions can include staring, looks of confusion and disgust or insensitive comments. These interactions can largely and negatively impact the body image of Type 1 Diabetic females.
The bex campaign draws on Johnson and Morris's Critical Citizenship and Tharp and Tharp's Discursive Design methods in order to encourage discourse between the bex stakeholders (i.e. non-diabetic individuals and Type 1 Diabetic females). By encouraging discourse between these two social groups a shared understanding of perspectives, values and experiences can be reached and a clear path to destigmatising Type 1 Diabetes can be paved.